Sony

Sony α77 SLT 24.3MP

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RM3,699.00

Capture every moment at a record-breaking 12fps continuous shooting speed

* Among interchangeable-lens cameras with an APS-C sensor as of August 2011.

	Made with Recycled Plastic Plastics (recycled material rate: 10%) is used in the chassis.


Enjoy unrivalled professional quality Discover more about Translucent Mirror Technology™	Experience the world's fastest shooting speed Shoot up to 12 images at full resolution per second	Astounding detail, stunning images Capture every detail in ultra-high 24.3MP resolution	A clearer view, every time Focusing made easy with Full-time continuous AF	Stay sharp, stay focused Focusing made easy with Full-time continuous AFSee more with the world's first XGA OLED viewfinder	Record movies of the highest quality Shoot exceptional Full HD movies in AVCHD Ver.2.0 format

Translucent Mirror Technology™ Enjoy unrivalled professional quality
Sony α77 is set to revolutionise interchangeable-lens photography with Sony's groundbreaking Translucent Mirror Technology. Unlike other DSLR cameras, Sony α77 simultaneously directs light toward the autofocus sensor and image sensor. This enables leading continuous shooting speed and accelerated full-time continuous phase-detection autofocusing even while shooting Full HD movies. It also results in smooth uninterrupted live-viewing on the finder and rear monitor during single shot, continuous and movie shooting. Learn more about Translucent Mirror Technology™ »
Sony's Translucent Mirror Technology™ has been awarded The Best Imaging Innovation of 2011 by TIPA – recognised as the most coveted photo & imaging awards worldwide

12 Fps Continuous Shooting
Experience the world's fastest* shooting speed

Imagine capturing up to 12 images at full 24.3-megapixel** resolution &ndash all in a second. With the world's fastest* continuous shooting speed with accelerated full-time continuous phase-detection autofocusing, α77 is able to achieve unsurpassable image precision and clarity. All thanks to Sony's Translucent Mirror Technology, this remarkable SLT camera ensures you'll capture every dramatic moment effortlessly, with professional quality results every time.

Comparison between α77's 12 fps continuous shooting and conventional DSLR »

12fps

* Among interchangeable-lens cameras with an APS-C sensor as of August 2011.
** Effective pixels (approx.)

Notes: Continuous shooting speed may be slower dependingon shooting conditions. In Continuous Priority AE Mode, the aperture is fixed at F3.5 or the maximum aperture of the lens, whichever is smaller. Continuous shooting speed (fps) lowers when high ISO NR function is On.

24.3-Megapixel Exmor™ APS HD CMOS Sensor Astounding detail, stunning images
	With Sony's new proprietary Exmor™ APS HD CMOS sensor (APS-C size), you'll get stunning high quality images full of detail at an ultra-high 24.3-megapixel* resolution. In addition, an extra-large sensor size increases sensitivity in low-light conditions and strengthens background defocusing effects. So you can add depth and drama to virtually any scene with ease. * Effective pixels (approx.)

Full-Time Continuous AF
Stay sharp, stay focused

Keeping your subject sharply focused at all times is easy with accelerated full-time continuous phase detection auto focusing. Even sports action and fleeting facial expressions can be captured at maximum continuous shooting speed and during live-view movie shooting. Thanks to Sony's Translucent Mirror Technology, staying focused on dramatic moments in all types of situations is a snap!

With phase-detection AF

With contrast-detection AF

World's First XGA OLED Viewfinder
A clearer view every time

See a clearer perspective under any type of lighting condition. With the world's first* XGA OLED Tru-Finder from Sony, you can view your scenes with incredible contrast, clarity and colour accuracy. Unlike optical viewfinders that are hard to view in dark or bright sunlight situations, Sony's revolutionary viewfinder automatically adjusts the scenes to make viewing easy on your eyes.

*Among interchangeable-lens camera with APS-C size sensors as of August 2011.

AVCHD Ver. 2.0 (Progressive) Full HD 60p Movies - A World First Record movies of the highest quality
For the ultimate in smooth movie playback, you can capture Full HD movies at 60p* using the new AVCHD Ver.2.0 (Progressive) format. Or if you like, you can shoot at 24p* for a more cinematic look and feel. All it takes is a touch of the movie button to record beautiful 1920 x 1080 pixel movie footage. What's more, with Sony's Translucent Mirror * 50p / 25p for PAL ** Among interchangeable-lens cameras with an APS-C sensor as of August 2011.		Movie has been sampled down and does not fully represent the actual high definition quality of a video taken with the Sony SLT-A77

World's First 3-Way Tiltable LCD Where comfort meets shooting flexibility A world's first*, the 3-way tilting design lets you tilt and swivel the new LCD monitor to the most natural possible viewing angle, whether you're shooting horizontally or vertically. Even when using a tripod, the extra flexible adjustment easily supports everything from extremely low to extremely high camera shooting angles. In addition, you can be sure of getting outstanding performance in almost any kind of lighting condition from this 3.0-type (7.5 cm) Xtra Fine LCD monitor with crisp 921,600-dot resolution (approx.) and TruBlack technology. Learn more about tiltable LCD »

* Among interchangeable-lens cameras with an APS-C sensor as of August 2011.

Approx. 0.05 Sec. Minimum Release Time Lag The accelerated shutter response reduces shutter noise and vibration, letting you capture decisive moments with confidence.	19-Point AF System With 11 Cross Sensors This system increases your framing freedom, keeps moving subjects in focus and offers more accurate and reliable tracking.	Tracking Focus Tracking Focus enables you to track your subject's every move with speed and precision. Learn more »
Easy Operation Even During Manual Focusing Enjoy easy switching between autofocusing and manual focusing . Get up to 11.7x magnification at the press of a button.	BIONZ™ Image Processing Engine Raw data captured by the Exmor CMOS image sensor becomes beautiful images with Sony's lightning-fast BIONZ.	High Sensitivity With ISO 100-16000 Virtually any lighting conditions can be mastered with the extremely high ISO sensitivity and wide-ranging settings.
SteadyShot™ INSIDE Image Stabilisation Minimises camera-shake blur during handheld shooting and provides effective image stabilisation for any mounted A-mount system. Learn more »	New Lens Shading And Aberration Compensation Automatically compensates for the shading and aberration characteristics of the lens you mount to ensure optimal shooting results. *Shooting interval may be longer depending on the shooting conditions	Enhanced Picture Effect Express your creativity with 11 Picture Effect modes (up to 15 effects) including new ones like HDR Painting, Rich Tone Monochrome, Soft Focus and Miniature. Learn more »
Heightened Creative Potential Use Creative Styles and Picture Effect to enhance the mood or transform the look of your movies.	Interchangeable Lens Freedom Enjoy greater movie making freedom with interchangeable lenses. Choose the lens that brings out the moment most effectively. Explore A-mount Lenses »	One-Touch Movie Access Whenever a movie making opportunity arises, switch instantly to movie recording mode with one press of the Movie button.
Full Manual Movie Shooting Express your creative vision with full manual operation. Adjust background blur and control exposure to achieve the brightness and dynamism you desire.	Audio Noise Reduction A high-performance stereo microphone on the mirror housing and advanced noise reduction effectively suppress AF lens drive noise.

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RM3,699.00

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